What goes into our cookies
Every ingredient, and why it's there
Oats
The backbone of every cookie.
Almonds
The soft, buttery depth.
Chicory Root
The natural plant fibre.
Dark Chocolate
The deep flavour.
Dates
The rich, caramel sweetness.
Magnesium
The physiological support.
Oats
Oats are the backbone of every Maybelle cookie. They give a gentle, toasty flavour and bring fibre from a whole grain rather than a powder. It's the comfort of a bowl of porridge in cookie form.
The Research
The UK's NHS recommends 30g of fibre a day, and most of us fall well short. One of the largest reviews of fibre and whole grains, published in The Lancet, pooled 185 long-term studies and 58 clinical trials. It found the benefits of fibre were greatest at 25–29g a day and supported advice to eat more fibre and whole grains.
Read the study: Reynolds A, et al. Carbohydrate quality and human health: a series of systematic reviews and meta-analyses. The Lancet, 2019. DOI
In your cookie
Oats contribute to the 6g of fibre in every cookie.
Almonds
Almonds add a soft, buttery depth. They are also one of the richest sources of magnesium in our recipe, and their fat is mostly unsaturated.
The Research
A review of 113 clinical trials involving more than 8,000 adults found that eating nuts regularly (a median of about 45g a day) led to modest reductions in total and LDL cholesterol.
Read the study: Nishi SK, et al. Effect of nut consumption on blood lipids: an updated systematic review and meta-analysis of randomized controlled trials. Nutrition, Metabolism and Cardiovascular Diseases, 2024. DOI
In your cookie
We use Almonds for their flavour and their magnesium.
Chicory root
Chicory root is a natural plant fibre from the root of the chicory plant. It helps us reach 6g of fibre per cookie without piling in more flour or fat.
The Research
In a randomised, placebo-controlled trial, adults with constipation who took 12g of chicory inulin a day for four weeks had more frequent bowel movements than those given a placebo.
Read the study: Micka A, et al. Effect of consumption of chicory inulin on bowel function in healthy subjects with constipation: a randomized, double-blind, placebo-controlled trial. International Journal of Food Sciences and Nutrition, 2017. DOI
In your cookie
We deliberately use a small amount, around 3g or less, because too much of this fibre at once can cause bloating, which is the last thing you want after dinner. The rest of the fibre comes from oats, almonds and chocolate.
Dark Chocolate
We use 100% cacao chocolate, made from nothing but cocoa beans, with no added sugar. It gives deep, proper chocolate flavour, and it's one of the natural sources of the magnesium in every cookie.
The Research
Cocoa is one of nature's richest sources of magnesium. When researchers measured the minerals in chocolates of different cocoa percentages, chocolate with 90% cocoa contained around 250mg of magnesium per 100g, about two-thirds of an adult's daily reference intake. It was also a source of iron and zinc.
Read the study: Cinquanta L, et al. Mineral essential elements for nutrition in different chocolate products. International Journal of Food Sciences and Nutrition, 2016. DOI
In your cookie
We use 100% cacao chocolate, made from nothing but cocoa beans, with no added sugar. Alongside almonds and oats, it's one of the natural sources of the 60mg of magnesium in every cookie.
Dates
Dates are how we sweeten Maybelle without sweeteners or refined sugar syrups. They bring a rich, caramel-like sweetness, and we use them sparingly.
The Research
A clinical study measured five common date varieties and found they all had a low glycaemic index (46–55), in both healthy volunteers and people with type 2 diabetes.
Read the study: Alkaabi JM, et al. Glycemic indices of five varieties of dates in healthy and diabetic subjects. Nutrition Journal, 2011. DOI
In your cookie
Along with the chocolate, dates are the only source of sugar, keeping each cookie to 3g.
Magnesium
Dates are how we sweeten Maybelle without sweeteners or refined sugar syrups. They bring a rich, caramel-like sweetness, and we use them sparingly.
The Research
Magnesium is involved in over 600 enzyme reactions in the body and plays an important role in the brain, heart and muscles, according to a major review in Physiological Reviews.
Read the study: de Baaij JHF, et al. Magnesium in man: implications for health and disease. Physiological Reviews, 2015. DOI
In your cookie
Each cookie provides 60mg of magnesium, 16% of your daily reference intake. Magnesium contributes to the normal functioning of the nervous system, normal psychological function and the reduction of tiredness and fatigue.
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